Social media is expected to play an important role in helping us manage our energy consumption habits
Here's a link to an interesting Mashable article on the impact social media will have on energy management. I think most SEG community members will agree we're already seeing much of what the article dicsusses here at Smart Energy Groups.
Note also in the comments a link to this survey conducted in the UK with 8 households:
Sharing our individual energy management stories with each other to create broader awareness is a key part of demystifying the subject and overcoming the energy challenges we are currently facing.